What Can We Do For You?
The following section provides a brief description of our professional services:
Sustainable Development Strategies for Pacific Islands
Islands have held a fascination for many people over the years. Some will argue that there is an exoticism associated with islands and that even certain words, such as Pacific, by themselves are worthy of being called a brand and have great marketing value. However, there is a need to control the development and marketing of a destination by focusing on the kind of development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Schumann Consulting Services can help you and your organization achieve the balance required for sustainable development, ensuring the long-term positive relationship between tourists, hosts and the host communities, and the tourism industry. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Hotel, Resort, and Attraction Feasibility Studies
A feasibility study is a powerful tool to model the likely performance of a tourism project before its development. It gives an indication of the projected financial performance of a tourism project, highlights the major demand, supply, operational, and financial assumptions being used. The study also examines the risks associated with these assumptions and provides the foundation for the formulation of the business and marketing plan for the project. Schumann Consulting Services, with its network of tourism experts, have considerable experience in undertaking feasibility studies in the Asia and Pacific Region, and especially in Micronesia. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Tourism Marketing Research Projects
In the market-based economies of today's world, understanding the requirements of the tourism market is crucial to the success of any plan, strategy, tourism project, or destination marketing plan. Merely promoting a business or destination will not ensure success, as this may only hasten a perceived negative image. The foundation of all good destination or project marketing strategies and plans is a well-framed market research study,which is based on adeep understanding of the buyer of products, services, or destination.Schumann Consulting Services and it research partners have considerable experience in assisting clients to undertake destination and project market research studies throughout the Asia Pacific Region. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
People Planning & Development
One of the key success factors in the development of a competitive tourism destination is the quality of service provided by its front-line tourism staff. The right hosting attitudes (the spirit of hospitality), and quality of service elements do not arise of themselves but must be consciously developed in the framework of a longer-term human resources development strategy, and short to medium term action plans and programs. Schumann Consulting Services has considerable expertise in preparing human resource strategies, plans, and programs in Asia. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Tourism Manpower Training and Training of Trainers
Training is a key element in the development of tourism human resources to meet the standards for each particular occupation. Although qualified manpower training at the management, supervisory, technical, and skilled levels is usually delivered either by specific training institutions (hotel school, technical college, university, vocational schools, etc.) there is often a need to supplement this with training programs related to specific areas of need that these institutions do not provide. Schumann Consulting Services offers specific short-term seminar based staff/management training program to public and private sector clients. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Tourism Destination Planning
A comprehensive and integrated approach to destination planning is essential in order to ensure that the outcomes will be sustainable, while making an optimal contribution to overall community development and conservation goals. Destination planning can be at a strategic level, at a policy level, or at the level of a fully integrated master plan. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Ecotourism Planning
As a special branch of tourism destination planning, true ecotourism (as opposed to "false" ecotourism, which has negative effects on communities) planning aims to meet the needs of tourists that are primarily interested in appreciating nature, but which may also include traditional cultures, while creating benefits to local communities, and helping to protect fragile natural resources and biodiversity. Ecotourism planning usually focuses on specific sites such as a protected area and its buffer zones, where community participation and ownership are critical success factors. Schumann Consulting Services can assist communities in formulating ecotourism plans and program in any part of the world. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Tourism Project Scoping and Formulation
Prior to a major consulting input such as in the case of a comprehensive and integrated destination planning project, ecotourism plan, or large scale feasibility study, it is important to undertake an initial scoping or project formulation study. Such a study is designed to ensure that the objectives and outputs of the project are correctly defined; the tasks that need to be accomplished in order to deliver the outputs clearly specifiied; and the required consulting expertise, work plan, manning schedule, and resource inputs required of the client specified. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Tourism Policy Formulation
A well-crafted public sector tourism destination policy is essential to creating a conducive environment for the expansion of the tourism sector in partnership with private sector and other public sector stakeholders. A tourism destination policy achieves this by providing a clear direction for tourism development in the destination, identifying the main issues that have to be addressed and those responsible for doing so, setting limits to ensure that development is sustainable, and providing incentives to encourage participation. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Other Studies
In addition to the services listed above, Schumann Consulting Services also undertakes a range of other tourism related studies including the effects of political and economic crisis on the tourism sector, establishing more effective tourism management information systems, tourist information systems, assessing the economic, social, and environmental impact of tourism for destinations and of projects, cross border facilitation, and access and other infrastructure developments. Schumann Consulting Services can also provide mentoring services in specific instances. If you are seeking these types of services, and believe that we could be of assistance, please contact us.
Tourism Research
We are conducting qualitative and quantitative market research together with our partner experts and institutes - worldwide. Our research is consumer as well as business-to-business oriented.
Examples for Tourism Research Projects:
* SWOT analyses (Strengths-Weaknesses-Opportunities-Threats)
* Psychological motive analyses / image analyses
* Product and price analyses
* Target group research (typology/segmentation)
* Destination Audit
* Travel styles analyses
* Customer satisfaction research
* Competitor analyses
* Efficiency control of advertising campaigns and sales channels
* Analyses of the future demand potential
* Trend analyses / tracking studies
* Market analyses / demand analyses
For further information about Tourism Research or other projects including professional Japanese to English text translations, please do not hesitate to contact us at info@schumannconsult.com.
Schumann Consulting Services
P.O. Box 5307
Hagatna, Guam 96932
Sustainable Development Strategies for Pacific Islands
Islands have held a fascination for many people over the years. Some will argue that there is an exoticism associated with islands and that even certain words, such as Pacific, by themselves are worthy of being called a brand and have great marketing value. However, there is a need to control the development and marketing of a destination by focusing on the kind of development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Schumann Consulting Services can help you and your organization achieve the balance required for sustainable development, ensuring the long-term positive relationship between tourists, hosts and the host communities, and the tourism industry. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Hotel, Resort, and Attraction Feasibility Studies
A feasibility study is a powerful tool to model the likely performance of a tourism project before its development. It gives an indication of the projected financial performance of a tourism project, highlights the major demand, supply, operational, and financial assumptions being used. The study also examines the risks associated with these assumptions and provides the foundation for the formulation of the business and marketing plan for the project. Schumann Consulting Services, with its network of tourism experts, have considerable experience in undertaking feasibility studies in the Asia and Pacific Region, and especially in Micronesia. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Tourism Marketing Research Projects
In the market-based economies of today's world, understanding the requirements of the tourism market is crucial to the success of any plan, strategy, tourism project, or destination marketing plan. Merely promoting a business or destination will not ensure success, as this may only hasten a perceived negative image. The foundation of all good destination or project marketing strategies and plans is a well-framed market research study,which is based on adeep understanding of the buyer of products, services, or destination.Schumann Consulting Services and it research partners have considerable experience in assisting clients to undertake destination and project market research studies throughout the Asia Pacific Region. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
People Planning & Development
One of the key success factors in the development of a competitive tourism destination is the quality of service provided by its front-line tourism staff. The right hosting attitudes (the spirit of hospitality), and quality of service elements do not arise of themselves but must be consciously developed in the framework of a longer-term human resources development strategy, and short to medium term action plans and programs. Schumann Consulting Services has considerable expertise in preparing human resource strategies, plans, and programs in Asia. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Tourism Manpower Training and Training of Trainers
Training is a key element in the development of tourism human resources to meet the standards for each particular occupation. Although qualified manpower training at the management, supervisory, technical, and skilled levels is usually delivered either by specific training institutions (hotel school, technical college, university, vocational schools, etc.) there is often a need to supplement this with training programs related to specific areas of need that these institutions do not provide. Schumann Consulting Services offers specific short-term seminar based staff/management training program to public and private sector clients. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Tourism Destination Planning
A comprehensive and integrated approach to destination planning is essential in order to ensure that the outcomes will be sustainable, while making an optimal contribution to overall community development and conservation goals. Destination planning can be at a strategic level, at a policy level, or at the level of a fully integrated master plan. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Ecotourism Planning
As a special branch of tourism destination planning, true ecotourism (as opposed to "false" ecotourism, which has negative effects on communities) planning aims to meet the needs of tourists that are primarily interested in appreciating nature, but which may also include traditional cultures, while creating benefits to local communities, and helping to protect fragile natural resources and biodiversity. Ecotourism planning usually focuses on specific sites such as a protected area and its buffer zones, where community participation and ownership are critical success factors. Schumann Consulting Services can assist communities in formulating ecotourism plans and program in any part of the world. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Tourism Project Scoping and Formulation
Prior to a major consulting input such as in the case of a comprehensive and integrated destination planning project, ecotourism plan, or large scale feasibility study, it is important to undertake an initial scoping or project formulation study. Such a study is designed to ensure that the objectives and outputs of the project are correctly defined; the tasks that need to be accomplished in order to deliver the outputs clearly specifiied; and the required consulting expertise, work plan, manning schedule, and resource inputs required of the client specified. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Tourism Policy Formulation
A well-crafted public sector tourism destination policy is essential to creating a conducive environment for the expansion of the tourism sector in partnership with private sector and other public sector stakeholders. A tourism destination policy achieves this by providing a clear direction for tourism development in the destination, identifying the main issues that have to be addressed and those responsible for doing so, setting limits to ensure that development is sustainable, and providing incentives to encourage participation. If you are seeking this type of service, and believe that we could be of assistance, please contact us.
Other Studies
In addition to the services listed above, Schumann Consulting Services also undertakes a range of other tourism related studies including the effects of political and economic crisis on the tourism sector, establishing more effective tourism management information systems, tourist information systems, assessing the economic, social, and environmental impact of tourism for destinations and of projects, cross border facilitation, and access and other infrastructure developments. Schumann Consulting Services can also provide mentoring services in specific instances. If you are seeking these types of services, and believe that we could be of assistance, please contact us.
Tourism Research
We are conducting qualitative and quantitative market research together with our partner experts and institutes - worldwide. Our research is consumer as well as business-to-business oriented.
Examples for Tourism Research Projects:
* SWOT analyses (Strengths-Weaknesses-Opportunities-Threats)
* Psychological motive analyses / image analyses
* Product and price analyses
* Target group research (typology/segmentation)
* Destination Audit
* Travel styles analyses
* Customer satisfaction research
* Competitor analyses
* Efficiency control of advertising campaigns and sales channels
* Analyses of the future demand potential
* Trend analyses / tracking studies
* Market analyses / demand analyses
For further information about Tourism Research or other projects including professional Japanese to English text translations, please do not hesitate to contact us at info@schumannconsult.com.
Schumann Consulting Services
P.O. Box 5307
Hagatna, Guam 96932